Who We Are
The Butterfly Cares is a global cause marketing network committed to brain injury awareness and those affected. This for-profit initiative uses empirically-driven, branding strategies while leveraging existing partnerships in the financial technology space to digitize charitable giving.
Brain injuries have been identified as physical which could be a concussion or physical head trauma, and non- physical which could be PTSD or ERSI (Event Related Stress Injury). Brain injury research has found that over 100 million North Americans are directly affected each year.
Brain Injury is a pervasive issue amongst our “Everyday Heroes” which includes: police officers, first responders, and military (active duty & veterans). This is a population of over 25 million North Americans who are often left asking “now what” after experiencing a brain injury. With our well- established, strategic partnerships within this population, we hope to “care for those who care for us” and expand upon our charitable giving by offering product solutions in the form of CBD and Non-CBD health and wellness products. A percent of our net proceeds will go to the support of these interest groups.
Everyday Hero Breakdown
Total = 25,045,550*
*these numbers are approximations based on various data